Marko Shapiro: Capturing the Soul of Verbier Since 1970

Since his arrival in Switzerland from Canada in 1970, Marko Shapiro has been continuously translating the essence of Verbier into timeless photographic art. Widely celebrated as the “Godfather of Freeski Photography,” Marko’s lens captured a vibrant local scene that thrived on freedom, creativity, and the unbridled joy of winter sports.

Much of this unique alpine lifestyle revolved around a rustic cottage in Clambin, a spot that became legendary among skiers and snowboarders for its authentic atmosphere and lively gatherings. Through Marko’s keen eye, these moments were preserved and immortalized, influencing ski culture far beyond the snowy peaks of the Alps.

In the 1980s and 1990s, Marko’s iconic images became a fixture in ski magazines and influential advertising campaigns around the globe. His photos didn’t just document skiing—they celebrated its spirit, its daring, and its camaraderie, ultimately shaping how generations of skiers envisioned their sport and lifestyle.

To truly understand Verbier is to experience it through Marko Shapiro’s visual chronicles. Each photograph tells a story, capturing not just action but emotion, adventure, and the timeless allure of mountains.

Explore more of Marko’s captivating work in Chronicles of Verbier, and witness firsthand why his photography continues to inspire skiers worldwide.

Source: Verbier Chronicles