G3 Receives Nine Awards for equipment

Genuine Guide Gear’s new 2014-15 ION binding, Empire and Synapse series backcountry skis and Black Sheep splitboards earned a total of nine Editor’s Choice, Skier’s Choice and Gear Guide Select awards from the editors and testers at Powder, Backcountry, Freeskier and Mountain magazines this fall.

Based in Vancouver, B.C., G3 manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator.

“G3 spent three years of research and development and testing on the ION binding and we lightened all of our skis and splitboards with a sophisticated, yet affordable carbon construction,” said Gord Bailey, VP Sales and Marketing at G3. “We are incredibly proud of the products we are making, and we are honored to receive these awards and recognition from such well-respected publications and editors.”

The highly anticipated ION binding earned an Editor’s Choice award from Backcountry Magazine, a Skier’s Choice award from Powder Magazine and an Editors Pick award from Freeskier Magazine. Testers unanimously agreed that the ION was innovative, easy to use and stable. Backcountry claimed the binding is worthy of “top tech honors – and definitely the best looking binding available,” while Powder said, “the binding offers everything most mortals need to spend an enjoyable day in the backcountry.”

The go-to ski in any quiver, the Empire Carbon 115 received a Powder Skier’s Choice award and a Backcountry Magazine Editor’s Choice award. Testers praised its versatility, power and lightweight construction. One Backcountry tester said the Empire Carbon 115 is “responsive, smooth, and stable…predictable and easy to manage even in the trees,” while Powder said, “the takeaway is a power and confidence I haven’t felt with any other lightweight touring ski.”

G3’s fattest powder skis, the Empire Carbon 127, which shed two pounds per pair this year due to G3’s lightweight carbon construction, and G3’s extremely lightweight Synapse Carbon 109 both received Gear Guide Select awards and great reviews in Backcountry Magazine. The Synapse Carbon 109 was also one of a select few skis that were part of the Swami Certified test by Mountain Magazine.

For female skiers, the Empress Carbon 115, the sister ski of the Empire Carbon 115 and Empire Carbon 127, earned an Editor’s Choice award in Freeskier Magazine’s backcountry issue as an outstanding backcountry ski for women.

G3’s full 2014/15 line is available now at select retailers and online at: genuineguidegear.com.