The Attack of La Niña

Matchstick Productions, the seven-time winner of the sport’s coveted Movie of the Year award, is pleased to announce its latest offering to skiing’s celluloid legacy. “Attack of La Niña: The Bitch is Back” will debut this September at a theatre near you and feature a selection of Canadian powder and skiers like never before.

“Attack of La Niña” is a recap of one of the longest and deepest North American winters on record, served up courtesy of the worldwide weather phenomenon known as la niña. “Last winter continued to amaze us as the season went on – weather patterns relentlessly pounded the western US and Canada,” said executive producer Murray Wais. “Deep snow and epic conditions made it nearly impossible to stray too far from home, creating opportunities to go deeper into zones that we’ve explored in the past. We were able to check out some spots that we’d never even thought of as possibilities before, and the payoff was greater than we ever could have expected!”

Along for the ride is MSP staple Sean Pettit, throwing down and dominating powder across his home province of British Columbia. Follow the journey of Frenchman Richard Permin as he chases storms throughout Canada, and watch the exploits of X Games superstar Bobby Brown as he leads an A-list team back to Alyeska for another massive jump session. A heliskiing trip deep into an elusive BC Coast Range hot spring provides the backdrop for one of the most scenic segments of the year, featuring Ingrid Backstrom, James Heim, and Eric Hjorleifson. Be sure to bask in the persona of skiing’s funniest character, Colby West, on his quest for the “ultimate run.”

This breathtaking film features an eclectic mix of high definition camera work and awe-inspiring footage captured using the most state of the art equipment available, including slow motion Phantom cameras, heli-mounted Cineflex rigs, and ultra high end point-of-view camera angles. This film is the latest in a long line of award-winning ski movies from MSP, including “In Deep” and “The Way I See It,” winners of Movie of the Year in 2009 and 2010.

“Attack of La Niña” was filmed on location everywhere storms were served up in North America, including Alyeska AK, Terrace BC, Aspen CO, Whistler BC, Chatter Creek BC, Breckenridge CO, Mammoth Mountain CA, Stevens Pass WA, and many other world-class destinations. The cast of this incredible new movie is made up of the best skiers of our era: Sean Pettit, Bobby Brown, Mark Abma, Henrik Windstedt, Richard Permin, Gus Kenworthy, Eric Hjorleifson, Ingrid Backstrom, Russ Henshaw, Colby West, James Heim, Cody Townsend, Rory Bushfield, Callum Pettit, Jacob Wester, Alex Schlopy, and 15 year old sensation Torin Yater-Wallace.

The MSP Movie Tour kicks off this September and visits over 200 locations around the world in 2011, featuring athlete appearances, poster signings, after parties, live entertainment, prize giveaways, and much more. Please visit to find out where “Attack of La Niña” will be showing near you.