Head has introduced its new powder munchers for 2010/11. With an unruly appetite for big trips in the steep and deep winter wonderlands. Say hello to Alice when the dust settles around the new, floatatious Rocker geometry.
Ready to rock: With Carlos, Jimi, Jerry and Johnny HEAD refines its line of powder guns for those «big [...]

Design and innovation strategy at Seattle-based winter gear manufacturer K2 focuses on harnessing ideas from employees and sponsored athletes.
To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world’s most talented and colorful extreme skiers before his death in a [...]