About

PowderCanada.com is managed by Dan Savage who resides in Fernie BC in Southeastern BC.

Dan owns and operates Savage Marketing, a strategic marketing, publishing and internet business with a high standard of excellence, serving both national and international clients. The business was formed on the principles of active living, outdoor recreation and adventure, and an urban aesthetic.

Backyard shredding at Island Lake Catskiing

Dan has worked in the sport business for over 25 years. He started with a sports marketing company based in Vancouver. Coursesetter Communications and Action Magazine were in the fast lane with the rise of Whistler and the extreme sport movement. Fueled by the experience he relocated to Toronto where he enjoyed the corporate side of the advertising and promotion business. While in Toronto he began a 20 year relationship with Warren Miller Canada where he published SnoWorld Magazine, directed film shoots and managed business.

During that same period he discovered Fernie’s powder and moved there shortly after with his wife Susan. In Fernie Dan has published books and magazines, managed World Cup ski events, Canada Cup mountain biking and the TransRockies, and he has enjoyed an outdoor lifestyle.

He currently can be found playing with his young children, Nathan and Chloe, skiing Fernie’s steep and deep, surfing on the Elk River, or charging down a legendary mountain bike trail.

To contribute or comment on PowderCanada.com email Dan at: Powder Canada